How DS plans to 'double UK sales' in 2022, as French firm looks to build on increasing brand awareness
“We want to double our sales versus 2021, fuelled by DS 4 in particular,” said Tilstone, “but we’ve got over 1250 orders as a foundation and we took more orders than we delivered cars in January, so our order bank is growing.”
Tilstone said 79% of premium buyers now recognise DS when it is placed in a list with its competitors, but the ongoing challenge “is to make sure they know us because of our stores, because of our latest product – because of course DS hasn’t just arrived. We need to evolve that view.” However, Tilstone said “we’ve had a strong start with DS 4”, pointing to 300 pre-orders taken with just one demo car in the UK.
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