There’s an art and a science to naming pharmaceutical drugs. Here’s what is embedded in the name on the label—and why
, you might wonder how drugs get their mystifying brand names. Do pharmaceutical executives sit around a conference table and blurt out sounds or syllables or scribble them down until they conjure a unique name that suits the drug they’ve developed? The reality is not that simple.
There is a steady demand for snappy new drug names. “There are 30,000 drugs on the market in the U.S., and the U.S. Food and Drug Administration approves 50 novel brand names every year,” says Todd Bridges, global president of the Drug Safety Institute, the regulatory arm of the Brand Institute, and former director of the Division of Medication Error and Prevention Analysis at the FDA. Every year, he adds, it becomes more challenging to get new brand names approved.
When developing names, sometimes strategists will try to embed a reference to the biology behind the drug. For example, the cancer drug Xalkori is an ALK—short for anaplastic lymphoma kinase—inhibitor, while Zelboraf, used to treat melanoma, is a molecule that inhibits the BRAF gene. As part of the drug-naming process, pharmaceutical companies often want to highlight what’s unique about a particular medication. “Every drug that comes to market has an aspect of innovation—many times it’s unprecedented in terms of the disease it treats or it uses a mechanism of action that’s completely new,” explains Fidelino., a prescription treatment to help people with thin, or too few, eyelashes grow more.
Ultimately, the FDA gives final approval of a drug’s brand name. To determine whether to approve a proposed name, one of the steps the FDA employs is a software program commonly referred to as. It uses an advanced algorithm to identify similarities between drug names, both when they’re spoken and written as a prescription.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Ikea offers help with baby names after COVID-19 boomThe company’s Norway branch wants to use the brand’s experience to help parents browsing the baby-naming department.
Consulte Mais informação »
7 Biggest Disappointments of Apple's WWDC 2022There were a few slip ups and omissions in this otherwise satisfying event.
Consulte Mais informação »
'Yellowstone' Season 5 Adds Kai Caster, Lainey Wilson, and More'Yellowstone' season five has added five new cast members, along with upgrading two existing characters to series regulars.
Consulte Mais informação »
Covid: US to drop test requirement for air travellersThe change, which comes into effect on Sunday, comes after pressure from the travel industry.
Consulte Mais informação »
50+ Long & Elegant Baby Names That Are Just the Right Amount of FancyThese dreamy baby names are perfect if you need some inspiration for your little one. ✨
Consulte Mais informação »
Kylie Minogue on blocking Kylie Jenner beauty trademark: ‘Had to be done’“I’ve spent a lifetime protecting my brand and building my brand,” the iconic singer said. “It was just business.”
Consulte Mais informação »