Apparently Oprah and YBN Cordae have something in common
. The guys say they immediately saw a synergy between YBN and the brand. When the opportunity arose to be featured in “RNP,” they eagerly stepped in to offer product to — in their words — “add some spice” to the video concept.
“We are huge music fans and have watched YBN Cordae on the rise so working with him was super exciting,” says Ajluni. “As our brand grows we always love to see it show up in new places and see people’s reaction to trying it and the video set let us do that.” TRUFF appears in the first 30 seconds of the Aplus Filmz-directed video, with lingering shots of the slim white bottle on the table and close-up shots of the white truffle oil being poured over fried chicken . The hot sauce brand reportedly brought in catering for the talent and crew during filming days too, though there’s no word as to how Cordae handles his heat.
TRUFF’s founders say their affinity for hip-hop and celebrity collaborations isn’t new — part of their unofficial advisory team when they first launched included sneaker designer Jon Buscemi, and Aaron Levant, the founder of ComplexCon. Now TRUFF can add Oprah to their list of supporters as well.
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