'Gasolina' was the first single off daddy_yankee's BarrioFino & it irrevocably altered the business, sound and aesthetic of Latin music.
Fifteen years ago, Raymond Ayala sat listening to the sounds of the streets in the tiny apartment he shared with his wife and three children in Villa Kennedy, a housing project in San Juan, Puerto Rico.
It was an eminently commercial take on what was then an underground, subversive genre shunned by major labels. “The verse was so simple and easy to remember,” says Yankee. “The word gasolina -- everyone in the world knew what it meant. And I think part of the success of the track was people looking for some hidden meaning: Was I talking about alcohol, about drugs?”
The set debuted at No. 1 on Billboard’s Top Latin Albums chart July 31, 2004, the first reggaetón album to hit that spot. It eventually became the top-selling Latin album of 2005 and the entire decade. Because so few Spanish-language stations played urban music at the time, “Gasolina” never rose past No. 17 on Billboard’s Hot Latin Songs chart. It did, however, get played on mainstream stations --peaking at No.
The fact that this music has evolved while meshing with other genres -- such as tropical, pop and bachata -- only underscores its uniqueness, not to mention its danceability. Once thought to be a passing fad, reggaetón is here to stay.“Daddy Yankee and ‘Gasolina’ triggered the explosion of urban Latin music worldwide,” Nestor Casonú, president for Kobalt Music Latin America, told Billboard five years ago, when “Gasolina” turned 10.
Most important, what was once an eminently Puerto Rican genre has bled into other countries and bred autonomous, urban movements, ensuring its longevity. Farruko, one of the genre’s biggest stars, spoke with Billboard 10 years ago about Yankee’s legacy. “I’m seeing a generational change,” he said. “And that’s because the acts on top -- like Yankee -- gave us the opportunity [to collaborate with them].
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