How the coronavirus is changing the influencer business, according to marketers and top Instagram and YouTube stars
As people seek at-home workout alternatives, fitness influencers have seen a spike in engagement and in direct-to-consumer sales
In a recent report, Izea, a company that connects marketers with influencers, studied the impact the coronavirus pandemic could have on the influencer-marketing industry. The influencer-marketing agency Obviously said it's seen a boost in the number of "likes" on sponsored posts on Instagram. And the cancellation of live sporting events is leading to increased demand for sports-related content on platforms like YouTube and Facebook.
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