LAS VEGAS — One of the things about Floyd Mayweather that has never been fully appreciated was how deeply he understood the business of boxing. He also knew what the public wanted. And he used that knowledge to make himself into the dominant force in the sport for a decade.
that has never been fully appreciated was how deeply he understood the business of boxing. He also knew what the public wanted. And he used that knowledge to make himself into the dominant force in the sport for a decade.
The business has changed dramatically now, and there aren't going to be many million-buy fights any more. Alvarez's bout with Charlo is one of those. Not long ago, just putting Alvarez's name on the marquee meant a $20 million paid gate and a pay-per-view sale in the million range. The successful fighters like Alvarez demand huge purses, and the ability to make that up by selling pay-per-views has diminished greatly.
But pay-per-view fights sell when the fighters are known commodities, the bout is compelling and it has a narrative to go along with it. None of the options out there are going to be slam dunk PPV hits like Canelo-Gennadiy Golovkin 1 and 2 were, but they were the best for him."We understand business and I have a good team," Alvarez told Yahoo Sports."We always try to have good relationships with the people [we work with] and leave all of our doors open.
A common problem in boxing is there are far too many pay-per-view bouts, and DAZN provided an example of that Tuesday when it announced a super lightweight title bout on Dec. 9 in San Francisco, California, between undisputed lightweight champion Devin Haney and Regis Prograis. Neither of those fighters are a draw and — mark my words when I tell you — that PPV will do abysmally.Three bouts into the DAZN deal, Alvarez sued to get out of it and was granted his free agency.
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