Pete Buttigieg's campaign manager has never worked for a candidate outside Indiana — but he's also one of the mayor's oldest friends.
Before the Democratic presidential debate in Columbus, Ohio, Mike Schmuhl ventured into the city to get his mop of red hair cut. It wasn’t so much that Schmuhl himself needed a trim — but Pete Buttigieg’s campaign manager wanted to make sure the barbershop was up to the task of a presidential shave.
Schmuhl, who managed Buttigieg’s 2011 South Bend, Ind., mayoral run and became his first chief of staff, and Buttigieg, who is deeply involved in his own political strategy, share a shorthand that aides and former staffers likened to a secret language — a depth of trust that you only “have with somebody you’ve known for so long,” Buttigieg said in an interview.
Buttigieg, who has struggled to gain traction among African American voters, was painfully slow to get organized in South Carolina — an early problem that has become a recurring negative theme on the trail. His campaign later stumbled over releasing a list of disputed endorsements of Buttigieg’s Douglass Plan, a policy proposal that targets systemic racism, and the use of a stock image of a Kenyan woman.
It became clear by June — after Buttigieg blew past senators and governors in fundraising and early polling — that Schmuhl had too much on his plate. He had nearly 20 people reporting directly to him, and “that was unsustainable,” he said. The pair took different paths and stayed in infrequent contact after becoming friends in high school. While Buttigieg left for Harvard University, Schmuhl stayed close to home at Notre Dame, followed by a three-year stint as a producer and a booker at the Washington Post. But Schmuhl, drawn to political work, got his resume to then-Rep. Joe Donnelly and returned to South Bend as a field representative in the congressman’s office.
Schmuhl became Buttigieg’s chief of staff and did a brief stint as the district Democratic Party chairman, but he left after one and a half years to go to graduate school in Paris. His going-away gift from Buttigieg was a “Hand of the King” pin from “Game of Thrones,” which now sits on Schmuhl’s desk in South Bend. “I don’t exactly wear it around,” Schmuhl said, flashing the badge, a symbol of the second-in-command in the show.
But Buttigieg soon outgrew the small beginnings of his campaign. Sitting in the green room backstage after a mid-March CNN town hall, a producer approached Schmuhl with an iPad and said, “I want you to look at something.” The screen showed online engagement during the three-hour broadcast, which featured Rep. Tulsi Gabbard, former Rep. John Delaney and Buttigieg.
Schmuhl took in the arguments and made the decision: Everything would be in South Bend. Staffers moved soon after.
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