Companies are using augmented reality labels on their products to share videos and animations.
The Pokémon Go craze of 2016 saw kids around the world use mobile phones to find cartoon characters in their real world neighbourhoods.
Since Pokémon Go's success, a growing number of consumer brands are continuing to embrace AR, such as Coca-Cola and US whiskey Jack Daniels. You use your phone camera to scan a QR code on the can or bottle label, and an animation or video pops up on your screen. And last year Jones Soda worked with music labels Sub Pop and Hardly Art to promote videos from more than a dozen new bands.
"In this instance, a traditional milk carton became a new medium for broadcasting Eurovision songs. It inspired consumers who may not be existing viewers to explore the contestant line-up and choose their favourites."is a series exploring how technological innovation is set to shape the new emerging economic landscape.
Stuart Duff is a leading business psychologist, who studies how firms can best connect with consumers. He says that AR can help products seem more "interesting, engaging and memorable".
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