Millions of dollars are lost every year due to unlicensed merchandise. Some brands are more concerned than others. (via thknwco)
Derek Friedman would like to sell you an officially licensed Denver Nuggets NBA Finals T-shirt for $40. But if you decide to go with a $20 knock-off, he won’t be upset.
Sometimes the merchandise is attractive to fans because it can lost much less than officially licensed wares, or because the designs are edgier or more interesting. So fans — and to some extent, the brands themselves — have a chance to win either way, retail and counterfeiting experts said. But only if consumers know exactly what they’re paying for.
“We never view it as a lost sale because that person was probably only going to spend $40 on a jersey anyway,” added Heinrich, who declined to share revenues for annual Rockies merch sales. “I know people think licensed merch is only making owners richer. But if a shirt’s junk and falls apart after one wash, we get some of that negative association.”
The bigger the name, the more prevalent the knock-offs. Mish-mash imagery of Denver sports teams and public-art icons such as Blucifer and the Big Blue Bear are among the most common examples. A few weeks ago, Rose Pixley began selling $32 t-shirts emblazoned with the phrase “Casa Bonita Reopening: The ultimate test of your digestive system.” The pink, italicized message encircles an illustration of the Mexican-eatery’s famous sopapillas, tapping into cheeky nostalgia for the restaurant’s debatable food quality.
The store and many others — including Abstract Denver, which supplies goods to I Heart Denver — feature items depicting public-art sculptures that are owned by the city’s Arts & Venues office. Abstract’s in-house designs also use Homer Simpson and the Morton’s Salt logo.
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