When sisters Bianca and Bridgett Roccisano launched Booby Tape in 2018, they were solving a problem. Three years later, they have created a universe based on breast needs -- and are a global multimillion-dollar brand.
“What’s nice about Booby Tape is that it started from an actual struggle,” Bridgett explains. “Whenever I had an event to attend, I was going to the hardware store and buying gaffer tape and different electrical tapes, and was taping my boobs up and ripping my skin off in the process. I thought to myself,So I jumped online and I couldn't find it anywhere! And that's when we knew we needed to do something.”“We figured that other women have the same struggles.
With a $200 investment to start Melbourne Stylists, Bianca and Bridgett had no money at the time. That money was used to build a website, as it was a service-based business. “We started the business with $15,000 — $1,000 of which we spent on a photoshoot. Even though we only had a little bit of product at the time, our philosophy was that if we wanted to be a global, multimillion-dollar brand, we needed to“It's an Australian-born company and we started this. And due to the branding and the marketing — which we're very hands-on with — it looks like a global brand,” Bianca adds.
“We always wanted to expand the range, so that's how Booby Tape Skin came about. Normally we didn’t have a minute to expand the business, so this was our time to launch the skin range — and it was a stay-at-home product,” explains Bianca. The Roccisano sisters are adamant about showing the results on Booby Tape’s Instagram feed, with no filtering or retouching. And seeing is truly believing.
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