The need for marketplace technologies is growing, and B2B startups need to scale their solutions to the markets. - ecommerce latinamerica
The success of direct-to-consumer brands and e-commerce stores in Latin America is well-known – Argentina, Brazil, and Mexico have annual e-commerce retail growth of 9.7% above the global average.
But as an investor in Latin America, I emphasize that the driver of e-commerce is B2B technology. B2B brands are taking retail challenges in marketing, fraud, customer service, payments, and shipping as an opportunity to develop innovative solutions and revenue.
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