A volleyball shoe startup is bringing attention to colleges’ multi-million-dollar contracts with athletic apparel companies and terms that prevent athletes from wearing other brands.
LINCOLN, Neb. — Harper Murray puts on her Adidas volleyball shoes when she practices or plays in a match for Nebraska, one of the top teams in the country. It’s not necessarily the brand she would choose; it’s because the German company is her school’s official supplier and athletes, coaches and staff are required to wear its products. Texas’s Reilly Heinrich and Virginia’s Ashley Le wear Nikes because their schools are under contract with the shoe giant.
Typically, an independent physician must verify the athlete’s need for an exception. Missouri in 2021 considered but did not pass an amendment to its NIL state law that would have allowed athletes to wear shoes of their choice in mandatory team activities. New Mexico passed a bill last year giving athletes freedom to choose their shoes but that language was removed during the 2023 session; state Sen. Antonio Maestas, one of the original bill’s co-sponsors, said he did not know how that happened.
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