Urgent calls have been made to improve safety on one of the county’s most dangerous roads. A41
The 50mph dual carriageway between Hartlebury and Ombersley, in Worcestershire, was known as a 'killer road' with locals, with a number of fatalities and serious injuries in recent years.
The firm's deputy managing director, Geoff Collins, said that average speed cameras had been successful because of their ability to change driver behaviour along a stretch of road – rather than at a single point as with traditional individual speed cameras. He added:"The old behaviour that people are familiar with is that someone will slow down at the location of a camera but 500 metres after has no impact at all."
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