The success of 'Avatar' in China proved to Hollywood that the Middle Kingdom would become a box office goldmine.
, not just helping the box office there to spike 64% from the year before, but proving to Hollywood that the region was a cash cow. And at the same time"Avatar" was amazing audiences, movie theaters and IMAX screens were being built at an incredible rate in China — with over 300 theaters and IMAX screens added in 2010 alone. All that propelled China to the second-largest movie market in the world, just behind the US.
So without"Avatar" paving the way, you could argue that some Hollywood blockbusters wouldn't have cashed in as much as they have. From Tom Cruise and Dwayne"The Rock" Johnson movies, to MCU, all these pillars of the studio system have benefited from the box office in China.would not have been possible without the Middle Kingdom.
"Endgame" will pass"Avatar" at the worldwide box office in the near future, but you have to tip your cap to James Cameron for making it possible.
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