As live music shuts down, different parts of the industry have had to get creative and keep spirits high. Here's how some artists are coping with cancellations during the coronavirus
pulled together an album-release livestream show, manager Doris Muñoz comforted clients, and singer-songwriter Caroline Rose was looking at her first sold-out tour — but then she just wanted to get home., on Roadrunner Records, coronavirus precautions canceled its hometown show the next night . But the Pittsburgh metalcore act quickly pivoted — and livestreamed itself playing to an empty 1,500-capacity venue on Twitch. Vocalist Jami Morgan recalls how it happened.
“We didn’t want to charge [for the livestream], so it was important to have all our merch up for sale because that was the only way we’d make money. Our merch store is totally run by us. I was nervous because it was in front of so many people and 1,000% live; if something went wrong, it would have been really embarrassing. But my guys came through. Metal and hardcore — especially hardcore — can be a niche thing, so they’ve always had to be resourceful and creative in order to survive...
How do I step up for the extended team of my clients, the band or crew members that rely on these checks to survive? I’m seeing so many posts from creatives saying how they are not going to be able to pay rent this month. The entire live space has crumbled right now. All of these shows are postponed until the fall, but we don’t know what will happen in the fall or what’s next.
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