The Big Ten’s media contracts expire after this season, and with Apple and Amazon big contenders for streaming rights, the next package could be worth close to $1 billion a year.
AT&T’s $1.5 billion-a-year Sunday Ticket deal with the NFL ends after the 2022 season, and an NFL owner with knowledge of the negotiations tells me Apple will almost assuredly be one of the buyers in the next deal. Also on Apple’s menu are the NBA’s media rights, currently worth an average of
a year. The current deal gives linear television and certain streaming rights to Walt Disney’s ESPN and Turner Sports. Both the Sunday Ticket and NBA new content deals could divide up broadcasting and streaming whereby Apple gets the streaming.
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