She's reached 5 million followers on Instagram, relaunched her website and recently published her second book, 'World of Style.'
She's reached 5 million followers on Instagram, relaunched her website and recently published her second book, "World of Style."Author:Maria BobilaPublish date:Nov 12, 2018Updated onNov 12, 2018In our long-running series "How I'm Making It," we talk to people making a living in the fashion and beauty industries about how they broke in and found success.
"Song of Style" has expanded into its own online platform, too, including a relaunched website and a YouTube channel she's been actively updating for the past two years. "Instagram, photos and blog posts are just so instant and quick, but if you're really invested in somebody, you'll watch 20 minutes of something that they produced," says Song.
And if you think Song's mega-influencer status will slow down anytime soon, think again: She recently hit the 5-million-followers-on Instagram mark. Having [the blog] as a passion project helped me leverage it in a way where I was a little bit more authentic because I didn't have to take on jobs I didn't want to or didn't speak to me or my brand or who I was. My audience trusted my expertise and they knew I wouldn't sacrifice my integrity for a quick paycheck.
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