How a twice-bankrupt entrepreneur turned Poo-Pourri toilet spray into a $240 million fortune: by MadelinePBerg
“The common thing is people get it as a gift,” Batiz says, explaining how the marketing draws people in. “But then they feel they can’t live without it. ... There’s a lot of stuff to worry about in life, and bathroom odor should not be one of them."
"The bathroom is no longer off limits in terms of finding and extracting markets," says Stephanie Wissink, a managing director at Jeffries. To help support her family, she entered bikini contests and ran a business selling lingerie to strippers. She and her soon-to-be-husband relocated to Texas in 1997, and she got a job at a recruiting firm. That’s when she had an idea for a recruiting website that would match potential employees to careers based on company culture. She bet her savings and maxed out her credit cards.
How it worked: The oils were sprayed into the toilet bowl, creating a barrier on top of the water, just before use. Any malodor would be trapped beneath the layer of oil. In 2007, she began giving bottles to friends. “I asked, ‘Are we crazy or is this amazing?’’’ Word spread, and a Dallas boutique owner asked if he could stock it. “I didn’t even know what wholesale meant,” she remembers, but she quickly doubled her asking price to about $10 wholesale.
Harmon, his brother Daniel, writer and director Joel Ackerman and a few others joined the Poo-Pourri team in Sundance, Utah , for a two-day-long brainstorming session. Jeffrey came up with the concept of putting an aristocratic, tea-drinking type of British woman on a toilet, saying ludicrous things in her proper accent.on YouTube.
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