A 30-year-old 'finfluencer' with over 18,000 Instagram followers explains how she went from $50,000 in debt to running her own personal finance business
to zone in on her goals. "I'd sit down with my seaweed [snack] and listen to 'Hamilton' while I was budgeting. It turned into this fun self-care budget association thing I did for myself every week," she said. By 2018 — seven years after graduating from college — she was officially debt free.
As she started teaching herself more about financial literacy through YouTube, speaking with financial advisors, and the internet, she noticed that there seemed to be a gap between where the resources were and who had access to them. She also noticed that finance was difficult and bland to learn about. This opened the door to build a new kind of personal finance brand.
"I know that I'm a very good cheerleader," she explained. "I'm good at being very enthusiastic for people and I'm just really good at hyping people up. It was a simple as that. If I'm really good at hyping people up — do people need hype in the financial world? And how can I build a brand around that?"
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