With help from the executive producer Rodney Barnes and industry insiders, we explore the origin, development and explosion of athlete endorsement deals, from a $6.6-million baseball card to social media “microinfluencers” and more. WinningTime
What did you learn from that scene?I learned that Magic missed out on a pretty big windfall from not getting in on the ground floor of Nike, although who can blame him? Nike wasn’t really a proven quantity yet.I’m offering a dollar, one for every pair we ship, plus 100,000 in stock options. Right now that’s 18 cents a share. But the sky is the limit. Bet on us, you’re betting on yourself.
Now that we get so much exposure to these athletes via social media and otherwise in a way that we didn’t know before, the upside is we’ve learned so much for those who didn’t know that these athletes are just like us. The idea of “Be like Mike” is much more feasible.And now these endorsements and branding opportunities, more than ever before, are going to athletes who use their voices to talk about controversial stuff — because of how the media landscape is changing again.
And that’s again, that goes back to the relatability element because these are real people that they can touch and feel. When you do a deal with a Russell Westbrook, that check is not going to be small.
There’s 60 guys that get drafted every single year. And outside of those 60, right? Thousands that come out of playing college basketball. And what you represent to me is a path to continue to stay hyper-relevant in a sport that you love, and in a competitive space with a lot of which, a lot of folks love, but not in the traditional linear path. Right?
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