Houston's All-American star guard is part of Doritos' 'Own The Three' campaign, the...
has signed an NIL deal with Doritos ahead of Friday's Sweet 16 game against Miami.
Part of Doritos'"Own The Three" campaign, Sasser joins some of the top 3-point shooters in college basketball. Texas guard Sir'Jabari Rice and Virginia Tech's Georgia Amoore also signed endorsement deals, the Frito-Lay company's first venture into the NIL space.How college athletes made famous by March Madness can get rich under new NIL rules
Entering Friday, Sasser is shooting 37 percent from beyond the arc for the top-seeded Cougars. He set the school record for career 3-pointers this season. Sasser has an NIL valuation of $801,000 and ranks fifth among college basketball players in the On3 NIL Valuations, a ranking of the top 100 high school and college athletes.
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