EXCLUSIVE: For all the noise about David Zaslav’s quest to find $3 billion in cost-saving initiatives at the newly merged Warner Bros Discovery, what remains important to the new CEO is to sp…
s big footprint at Comic-Con, “The timing couldn’t have been more perfect. It was right in our launch window, and because it was the first time we were going to be back truly in full force after a few years, we knew that there was going to be this pent-up demand and excitement from fans, and we’ve had pretty significant presence in the past withat Comic-Con. So, there was almost an expectation that we also wanted to make sure we were fulfilling for fans.
“Material hasn’t been flooded, but selectively posted, with only 12 videos on Facebook at 11.1M views and fewer on YouTube with 134.2M views, all cross-posted on earned channels,” says RelishMix in their latest report to “The Comic-con announcements and live panel spiked a wave of materials leading-up to the streaming premiere weekend.”Also happening this Sunday on the day of the premiere is a new Snapchat selfie + world facing AR lens which will run throughout the course of the first season.
In addition, among the promo partners, there’s a month-long pop-up experience for the series at the Natural History Museum of LA from Aug. 5-Sept. 7. Inspired by the exhibits one might see exploring the relics and traditions of real-life regimes such as ancient Rome or ancient Egypt, theexhibit features props, costumes, and specially-designed displays to highlight the history of Daenerys Targaryen’s ancestors.House of the Dragon,development franchise angle, but also in regards to ratings.
Still, RelishMix notes social chatter where there’s an “excitement for the new journey back in time 200-years before— from protective dragon lovers who insist that ‘no dragons were hurt in the making of the show’ and feel that they are the core of tale — to Matt Smith super fans who are on the edge — to HBO fans who relish the history of quality programming.
Beamed Zaslav in the conclusion of his company email today, “We are committed to building one team with one mission – the third of three strategic priorities I highlighted in our recent earnings call – and the efforts in support of the launch ofare a great indication of how strong we are and what we can do when we work together.”
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