Does the trend for scenting hotels - with signature aromas wafting through the lobbies and corridors - pass the smell test among guests?
Signature fragrances are wafting through hotels—blends of citrus and smoke, or cherries and asphalt—and not all guests are pleasedSCORES OF HOTEL companies develop their own fragrance lines, whiffable in lobbies and corridors from Boston to Bangkok.
At W Hotels, a fresh, citrusy aroma trademarks the air, while the Edition Hotel’s potent black tea fragrance blends citrus, chocolate, pepper and smoke. “Kindling,” as the 1 Hotels group has dubbed their fragrance, commingles eucalyptus and cardamom, with mid-notes of cedarwood. Every hotel in 1 Hotels’ portfolio is redolent with the scent. Meanwhile, Hyatt’s Andaz brand is tweaking the trend, customizing individual scents for each of its soon-to-be-22 locations by the end...
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