Several hotel openings in Bay Area point to growing confidence that the region’s lodging market is beginning to recover from its coronavirus-linked ailments.
SAN JOSE — A burst of hotel openings in Santa Clara County and the East Bay points to widening confidence that the Bay Area lodging market is beginning to shake off its coronavirus-linked ailments.
Still, while a recovery might be in the cards for the hotel markets in the Bay Area, the lodging industry won’t get back to full strength right away, cautioned Alan Reay, president of Atlas Hospitality Group. — Signia by Hilton San Jose, an 805-room double-tower hotel in downtown San Jose that had closed amid bankruptcy and coronavirus-linked difficulties, is slated to open in early April. For decades, the hotel, at 170 S. Market St., was a Fairmont hotel but is reopening under the Signia Hilton brand.
— Element San Jose Milpitas, a 194-room hotel that’s part of Marriott’s Westin brand, opened in Milpitas this month.— Kissel Uptown Oakland opened this month in downtown Oakland with 168 rooms.These six hotels together account for just under 1,800 rooms. Of these, more than 1,300 rooms are opening in Santa Clara County.“Silicon Valley has historically been one of the strongest hotel markets in California,” Reay said.
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