Lunchtime debate: we explore the extraordinary reaction to the new BMW7 – join TimPollardCars as he considers the hot takes on the new 7-series and i7 from the polarising world of social media 📢
BMW design chief Domagoj Dukec told CAR in a recent interview how the brand's customers fall into two broad camps, with two-thirds fond of BMWs with an elegant and harmonious aesthetic. Cars like the 3-series and 5-series are aimed squarely at them. But elegant and harmonious doesn’t, says BMW, appeal to the other 30 per cent. They want to make a statement – hence cars like the 4-series and new 7-series. ‘These individuals really want to polarise,’ says Dukec.
Group design boss Adrian van Hooydonk elaborates: ‘I don’t think good design has to polarise but I think the concept of beauty can be polarising. It comes back to the customer, and if one kind of customer is looking for a beautiful and timeless car, then of course we will design it. But there are also customers looking for something like an X6, which is certainly polarising – you either hate it or you love it.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
BMW M4 Competition manual (F82) | SpottedThere won't be any more M4 manuals - but there are a few old ones. Unless you'd rather have an auto?
Consulte Mais informação »
The all-electric BMW i7 is a home theater on wheels | Digital TrendsThe 2023 BMW i7 is the first all-electric version of BMW's flagship 7 Series sedan.
Consulte Mais informação »
Preview: 2023 BMW 7-Series arrives with bold looks, i7 electric optionA redesigned BMW 7-Series has been revealed with available electric power, augmented reality, and a 31-inch screen.
Consulte Mais informação »
New 2022 BMW 7 Series revealed as larger, more luxurious flagship | AutocarMunich's all-electrified luxury saloon has been re-engineered from the ground up
Consulte Mais informação »
All-new BMW i7 unveiled with up to 660hpThere's a new plug-in hybrid 7 Series, too - oh, and a fresh look to get to grips with
Consulte Mais informação »
2023 BMW 7-Series, 2023 Lexus RZ, 2023 Porsche 911 Safari: Today's Car NewsBMW's new flagship, Lexus' first dedicated EV, and a high-riding 911 all made headlines today.
Consulte Mais informação »