Western soft power, conveyed via cultural exports like music and cinema, is widely credited with helping to end the Soviet Union. Now, Chinese leaders are eager to displace Western influence
However, these figures have changed sharply over time. From 2010 to 2021, China’s share rose from 21% to 55%, while that of Anglo films fell from 53% to 28%. The change is not driven by China simply making more films—its share of total movies made only rose from 13% to 18%.
In the early 2010s, English-language movies dominated, outranking Chinese movies in the top ten from 2010 to 2014. The mid-2010s saw the advent of highly successful Chinese propagandist flicks, which often feature all-star casts and receive hefty budgets.Among Anglo titles, Chinese audiences have a strong penchant for the adventure genre, which accounts for 46% of views of Anglo films. In contrast, when it comes to domestic cinema, they favour comedies, which make up 44% of views of Chinese titles.
Most notably for China’s leaders, domestic filmmakers have also won audiences with propagandist set pieces. “Wolf Warrior 2”, China’s second-highest-grossing film ever, was so popular that it lent its name to the country’s combative new style of “wolf-warrior diplomacy”. It chronicles a former special-operations soldier doing battle in Africa with a ruthless American mercenary leader. Its tagline was “anyone who offends China, no matter how remote, must be exterminated.
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