Hold on to your mouse ears—Disney is cranking up the promotion for the Disney+ streaming service by DawnC331
Get ready to feel the full muscle of Disney’s marketing machine.
Disney will entice D23 attendees to subscribe to the Disney+ streaming service by offering a discount for those who make a three-year commitment. These subscribers will receive $23 off the annual fee of $69 . “Hang tight,” chimed in Marvel Entertainment to its 8.7 million followers, displaying Tony Stark’s battle attire fromThe message was unmistakable: Disney will marshal its best-known brands behind the service, which will become the streaming destination for Disney, Pixar, Marvel and Star Wars movies, and a collection of originals. The promotional drumbeat for the service going head-to-head with Netflix, started in July at the San Diego Comic-Con convention.
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