The firm is returning to 363 Oxford Street, where the business started more than a hundred years ago, and which has been occupied by an American sweet shop since the closure in 2019.
The music retailer shut the central London store in 2019 after collapsing into administration beforeThe firm said the return to 363 Oxford Street, where HMV opened its first shop in 1921, was the"latest sign of a dramatic turnaround" after bouncing back to profit last year.The store will feature the company's new logo and a revamped layout.
In the face of declining demand for CDs and DVD, the company has shifted its focus to merchandise, vinyl, music technology, such as headphones, and live music and signings in stores. HMV said it will bring the format, called HMV Shop, to 24 new sites and 14 existing stores by the end of the year.
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