With men writing most of Latin music’s hit songs, female artists see less time on the charts
.was in a writing session for a major female artist when another writer volunteered a lyric for the chorus that went, "I want you to spray me with your hose all night." Luengo bristled: Her label, Sony Latin, had brought her in to provide a female perspective in the songwriting process. "If we're going to talk sex, let's talk sex that's good for both sides," says Luengo, 36. "Music has influence.
Sony Latin is trying to change this dynamic by bringing in established writers like Luengo to better accommodate young Latina singers, one of many efforts the music industry has made in the last two years. Latin labels are actively pushing new female acts like Lali and Paloma Mami , Greeicy and Mariah , and Cazzu — a major shift in focus.
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