Before Mexican songwriter-producer Edgar Barrera enters the room for his Hitmaker of the Month interview, an entourage of 10-15 people precedes him. Stitched on each one of their matching jerseys i…
— identifying a few of those smiling faces as the Texas-based indie group whose catchy cumbia beats have become synonymous with the rise of música Mexicana on both sides of the border.
At the time, Frontera’s cover of Colombian folk-pop group Morat’s “No Se Va” was slowly starting to take off . With more persistence from his friend, Barrera agreed to listen to more of Frontera’s catalog – much of it being made up of covers of older songs – and developed an instant admiration. Their sound was different from the mariachi-infused compositions he’d built for Christian Nodal, and they even differed from bands in their own respective bracket.
After some consideration, the group decided a big label deal and a matching paycheck were not in their cards, at least not yet. “They were afraid that it had the potential to mess with the band,” says Barrera. “Or slow down what motivated them to get there in the first place. Their intention was to earn every single dollar and put in the work to see the results… that’s where our partnership started. I like to work with people who are on the rise; I like to be a part of sculpting the sound.
Adds Barrera, “It was always a dream of mine to work with Bad Bunny but because he’s so good at what he does, I never knew how I could add to something he was already doing so incredibly well. I was really excited to add something to his career via regional Mexican music, which he didn’t yet have in his repertoire.”, whom the team credits for making the collaboration possible. “The whole team treated us with a lot of respect, a lot of humility and a lot of love and we really admire them.
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