Could the chaotic, fast-growing region of Southeast Asia be a new hotbed for hip hop? Universal Music says it is betting on it. More here:
SINGAPORE - Korea brought the world K-Pop. India, the music of Bollywood. Could the chaotic, fast-growing region of Southeast Asia be a new hotbed for hip hop?The unveiling of its Southeast Asia headquarters in Singapore on Tuesday came with a performance from six newly-signed rappers - whose bleached hair, gold jewellery and baggy clothing jarred somewhat with the business hotel backdrop.
“Hip hop is often about struggle and the streets and southeast Asia has some challenging components. You have poverty in places ... some difficult living situations, and where you see hip hop really resonate is when it can be as authentic as possible.” He said appetite for the genre in the region has been “crazy” in recent years as listeners expand from long-established U.S. acts to focus on home-grown talent.But UMG’s Granite says this is no longer as much of a barrier for international audiences, as exemplified by Puerto Rican singer Luis Fonsi’s 2017 hit ‘Despacito’ and ‘Gangnam Style’ by Korea’s Psy in 2012.
“We’ve all had situations where radio stations say: we don’t think we can play this song,” said Malaysian rapper Joe Flizzow.
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