Rappers have dictated the modern rules of style over the last 50 years. From Run-D.M.C to Kanye, here are the seminal looks that changed everything.
Humpty Hump of Digital Underground performs in Chicago, 1990. Photo: Raymond Boyd/Getty
On stage and in magazine spreads, rappers have waged a Cold War about who could dress the flyest, wear the most outré thing, push the envelope the furthest. And they backed it up on their songs, bragging endlessly about outdressing everyone and weaving designer name after designer name into their rhymes.
Queen Latifah on the set of video shoot for "Fly Girl" in New York City, 1991. Photo: Al Pereira/Michael Ochs Archives/Getty This was once an insular conversation—rappers transmitting their love of luxury gear inside the cloistered ecosystem of hip hop. But over its five decade run, the mainstream fashion world has come to recognize that mighty influence that rappers have over how we dress today.“My Adidas walk through concert doors, and roam all over coliseum floors,” so rapped the Hollis, Queens group on their mid-’80s ode to three-striped sneakers.
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