Never trust food branding and packaging design.
, he's been posting amusing videos exposing how junk products can be rebranded and repackaged to update their identities for a more health-conscious age – all without telling any all-out lies.
His most successful video to date shows his branding for a 'healthy Nutella', giving the fatty, high-sugar spread a radical new look that might fool many fitness fanatics. In a video that's received over 8 million views, Rosenman notes that he himself thought of Nutella as a health food for most of his life since it's advertised as a breakfast item.
More videos have followed, many of them by popular request. Other products to get healthy-looking makeovers include Monster energy drink and a healthy Coke, which Rosenman has branded as Thrive by Coke.
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Animal shelter's hilarious (and adorable) drawings go viralDaniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).
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