Hideo Kojima wanted to put ‘corporate ads’ in his own game

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Hideo Kojima wanted to put ‘corporate ads’ in his own game
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The Metal Gear Solid creator is quite the fan of product placement

, Kojima revealed his initial plans for the game. He wanted to use the upper screen of the Nintendo DS not for gameplay, but to show adverts to players.

“We set the upper screen of the Boktai DS version [to] a 'pseudo-sun'. What I wanted to do was to put 'corporate ads' on the upper screen and use the revenue from those ads to lower the price of the packaged product ,” Kojima tweeted. “I gave it up because there were not many supporters and there were many obstacles to overcome, but it is not a rare project now.”

In the final version of Lunar Knights, the Nintendo DS’s upper screen is used to display the game’s paraSOL weather control system. Players can see whether the sun or moon are currently shining in the game’s world and whether they’re obscured by clouds. These weather conditions determine the energy and abilities of the game's two main playable characters.

1/2In the end, we set the upper screen of the Boktai DS version is a"pseudo-sun". What I wanted to do was to put"corporate ads" on the upper screen and use the revenue from those ads to lower the price of the packaged product .Kojima is no stranger to putting adverts in his games. The Metal Gear Solid series has seen numerous instances of product placement.

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