It started on TikTok, of course:
Some then worried that Earle exposing the brand to white women would eventually lead Mielle to change its formula, in order to appeal to this new user. There's a precedent here: We've seen some textured hair brands reformulate products once they realized white customers were buying them, inevitably making it less effective on curly and coily hair — like The Rosemary Mint Oil is formulated for thicker, curly hair.
"There have been a few recent comments posted on this topic, but I can personally guarantee you that we are not making any ingredient changes," Rodriguez wrote. "I also wanted to come here first to assure you directly that we have no plans to change the formula for Rosemary Mint Oil or any of our products."
Some TikTok users pointed out that this...expanding audience could ultimately be a good thing for Mielle Organics. "At the end of the day, they are a company, and their goal is to move product," @prettycritical said in about the situation. "If [there is a run on the product], that's information they're then able to show investors to say, 'Hey, our company is growing, is being successful.' And then they can get that investment money and scale up."Please note: Occasionally, we use affiliate links on our site. This in no way affects our editorial decision-making.
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