As the conversation around sustainability becomes a bigger and more mainstream piece of the industry's lexicon, drones are an admittedly sexy alternative for both brands and consumers becoming more conscious of their respective carbon emissions.
Author:Maura BranniganUpdated:Mar 2, 2020Original:Mar 2, 2020Welcome to our column, "Hey, Quick Question," where we investigate seemingly random happenings in the fashion and beauty industries. Enjoy!
A few weeks ago, however, we at Fashionista came across a new study that bubbled the topic back up to the top of our inboxes. In new research from the journal Transportation Science, the Maryland-based Institute for Operations Research and the Management Sciences set out to find just how realistic drone delivery is as an option to changing consumer delivery demands.
So could drones be the answer to the faster delivery experience and the heightened environmentally friendliness we definitely, undoubtedly and unabashedly want? According to INFORMS, the answer isn't exactly a hard yes, but it's not a solid no, either. Gzara and Baloch analyzed three drone facilities that covered 75% of New York City, and just 34% of the population; opening a fourth facility increased area and population to 84% and 38%, respectively, but the pair found that "the increase in operation cost is not enough to cover the facility costs."
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