Started in 2019, Rens created the first climate-neutral certified sneakers using coffee waste and recycled plastic bottles.
The company has developed into a pledge-driving sustainable brand. Using coffee waste gives Rens products anti-odor and anti-bacteria functions, according to Tran, who noted the bamboo viscose provides a softness. He and his cofounder were “both sneakerheads” who loved fashion, he said. Interested in sustainable products, they looked around but hadn’t seen anything they thought was inspiring for young consumers.
“All of the sustainable brands kind of have the same selling points. They’re kind of boring. You buy it to save the environment,” Tran said. “We wanted to create a sustainable brand that is different — but is a sexy brand. That’s way more appealing to young consumers. We sell our product to consumers not for
Rens also relies on its “big following of customers” for input, asking them what they want next, Tran said. “Of course, there are a lot of opinions. We got a lot of requests for hoodies. Frankly, hoodies are really common items in the Western Hemisphere besides shoes. That’s why we decided to make very comfortable hoodies that are made from coffee waste and bamboo,” he said.
The items will be certified carbon neutral through ClimatePartner and Aerial to offset climate emissions used for the creation of the NFTs and the apparel.
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