Hermès, DVF, Theory, and Rag & Bone Partner With L.E.A.F. Flower Show for Dreamy Display
, the annual festival of flowers held in Manhattan, partnered with a series of fashion boutiques this year to mount a vibrant display of diverse florals across the Meatpacking District.
"It is a privilege to be able to work closely with the teams at Hermès, Loro Piana, Brunello Cucinelli, Santa Maria Novella, Theory, Diane von Furstenberg, and so many others, pairing them with the city's best florists to reimagine their brands and collections through the art of floral design," she says.Hermès partnered with McQueens Flowers, based in Manhattan's NoMad neighborhood.
"Theory's foundation story is rooted in New York City, 25 years ago this year. As a nod to our roots and the city that still inspires us, Theory concepted a floral bodega complete with a stair-stepped buildout, awning, branded floral picks, and custom Theory newsprint wrappings," the brand tells us."When we knew L.E.A.F would be returning to our home neighborhood for its second year, we were happy for the opportunity to participate prominently in the beauty of the weekend.
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