Artist Mason Rothschild says the brand asked an NFT marketplace to stop selling his digital versions of the handbag.
“community,” he defended his art and said his NFTs are shielded from any takedown claims because of fair use. He also chastised the design house for not supporting artists—like himself.
“There is a moving tide of innovation and evolution, and it is your role as a fashion powerhouse to amplify young creatives and artists rather than stomp them out,” he wrote. “Your actions can help determine the future of art in the Metaverse.” While Rothschild might feel this way, it would seem that Hermès does not. And, because the brand, unlike so many of its peers, has not begun selling digital versions of its wares in the metaverse, there’s a good chance a court may agree,