Direct to consumer jewelry brand AUrate launched because 'we thought: we can do this better.'
During this busy holiday season, MAKERS wants shoppers to empower women with their wallets. To make it easy to do so, we’re highlighting some of our favorite female founders and the amazing products they sell. Check it all out at shopping.yahoo.com.
One service in particular, Curate by AUrate, really speaks to this. The home try-on service allows shoppers to sample jewelry before committing to a purchase. “We really wanted to be a bit rebellious in terms of what we were seeing in the market and how it didn’t speak to us,” Kahn, who designs all the company’s jewelry, tells MAKERS. “That whole traditional man buying jewelry for a woman thing? That just feels very outdated. We wanted to flip that on its head.
So while I was still at Marc Jacobs and Bouchra was still at Goldman we just started on the side. I took classes at Parsons on the weekends, I learned to do jewelry design, I still design all of the pieces. We set up a little website and things really started picking up. We eventually went full-time in 2017.
I didn’t know that you were the designer for the jewelry. I’d love to hear about your process and what you think makes an AUrate piece? It’s very minimal, but at the same it’s strong, and I’d say that’s also how we see our AUrate woman. So like with our icon ring; I designed and then cut and cut and cut until it was clean. Even our flower ring, yes it’s flowers and it could be very ostentatious but it’s not because I try to do it in a way that always feels minimal.
What we offer is all super high quality and the bottom line is because we are direct to consumer, we can sell it for much less than you get it for anywhere else. Like our diamond stacker ring which we sell for $250, anywhere else that ring would be $500 or $600. Of course $250 is not cheap, the ring is real gold and real diamonds, but it’s relatively cheap because of how we’re producing it and how we’re giving it to the customers.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Universal Sets Elizabeth Banks To Direct, Star In ‘Invisible Woman’BREAKING: Universal Pictures has put in development Invisible Woman, from an original pitch by Elizabeth Banks. Banks will direct and star in the film, and The Girl on the Train’s Erin Cressi…
Consulte Mais informação »
Elizabeth Banks to Star In, Direct Universal Horror Movie 'Invisible Woman'Elizabeth Banks (ElizabethBanks) is developing an original take based on the classic Universal title 'Invisible Woman.' She is attached to star in and direct the feature project
Consulte Mais informação »
NYSE looks to allow capital raise through direct listingsThe New York Stock Exchange (NYSE) said on Tuesday it had filed with the U.S. Se...
Consulte Mais informação »
Albert Hughes To Direct ‘The Fugitive’ Remake At Warner BrosEXCLUSIVE: Warner Bros has just set Albert Hughes to direct a reboot of The Fugitive. Brian Tucker (Broken City) is writing the script and Erik Feig will produce the film. The studio intends on put…
Consulte Mais informação »
J.J. Abrams Says Carrie Fisher Knew He Would Direct Another ‘Star Wars’ FilmIt appears Carrie Fisher knew that J.J. Abrams would direct another “Star Wars” film even before he did. While stopping by “The Late Show With Stephen Colbert” to discuss th…
Consulte Mais informação »
Carrie Fisher Apparently Knew J.J. Abrams Would Direct Final Skywalker Series Film'It was a very Carrie thing to write something like that and to somehow know.' Carrie Fisher knew before J.J. Abrams that he would direct the final film in the Skywalker series
Consulte Mais informação »