BTS fans believe that the VMAs new best K-Pop category is poorly disguised as xenophobia that ghettoizes the South Korean artists so that they can’t compete for the top awards of the night.
which is up for Video of the Year, came second at 65.2 million. Halsey, who received only one nomination outside of those with BTS, was nominated for Artist of the Year, along with Billie Eilish and the Jonas Brothers, who BTS outsold in album sales ofNotable also are that nearly all the nominees in the Best K-pop category are all repped by U.S.
record labels, calling into question MTV's arbitrary-seeming selection process. And while we’re here, one could argue that Monsta X’s “Who Do You Love,” featuring French Montana, isn’t even technically a K-pop song, as it’s sung entirely in English and doesn’t stem from a Korean version. Fans feel that it all boils down to the network looking to boost its viewership rather than giving respect and recognition to these talented non-Western artists.
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