In an excerpt from A24’s new book Euphoria Fashion, Biz Sherbert takes a closer look at the meme-ified wardrobes on the show and how they reflect today’s internet-driven fashion trends
Despite our sleuthing, take-making, and scientific evaluation of looks on a sliding scale of slutty-realism, we expect the students of “Euphoria High” to dutifully slay – for every outfit to instantly achieve the iconic status of this year’s Halloween costume. The bar here was, of course,
set by Maddy’s purple I.AM.GIA set from season one, which seemed to change our collective brain chemistry, igniting a fire for Y2K fierceness in its most potent form.slays bring us closer to a mood – whether that’s confidence, hopelessness, desperation, freedom, addiction, or that feeling you get when you’re dressed like a hooker and nobody likes you. They introduce us to what’s hot and ask us to think more deeply about why, and we keep watching to see how high that bar can be raised.
In the penultimate episode of season two, Cassie looks great, but she doesn’t look right. She walks through school stuck to Nate, pretty in pink and just so, so wrong. Her getup is nauseatingly femme; her heart-shaped necklace sits lonely and obvious on her chest; her hair is too straight; her eyes are weighed down by the heavy glisten of her makeup.
Cassie doesn’t say anything in this scene. She doesn’t need to. She’s a doll brought to life through the commitment of her daily full-body makeover routine and the dream of Nate’s hand around hers, a male fantasy animated by female obsession. We know all of this not through dialogue, but through costuming.Unlike Cassie the fembot, quietly leaking sadness, Maddy is the life-of-the-party black widow in a cut-out mini dress and long gloves in the first episode of season two.
while Cassie’s necklace is engraved with the classically generic femme calling card, “Please Return to Tiffany & Co.” Planted in the details of her look are pieces of who Maddy already knows she is, while the girl Cassie thinks she should be wavers in her fragile, clashing pinks.’s costumes are embedded with clues that signify something deeper about who we are and how we feel, and social media gives us a stage to have a good time figuring them out.
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