A new study highlights the importance of embedded finance features in the fintech world, something crypto companies can take note of to ensure better customer acquisition.
According to the study, quick payments and the availability of a selected payment option are the most crucial elements for a satisfying online buying experience. The lack of a preferred payment option or friction during the checkout process is the main reason for a bad shopping experience, with nearly 49% of respondents stating they would probably stop shopping if they ran into these issues.
Loyalty rewards and frictionless payments and same-page checkouts were some other preferred embedded features that got the approval of the respondents.
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