The day was launched 15 years ago as a marketing campaign by Sky Travel, but is based on a scientifically shaky formula by a former academic at Cardiff University.
Blue Monday was launched 15 years ago as a marketing campaign, and the science behind it has since: You may have heard the term “Blue Monday” floating around to describe the third Monday of January as the most depressing day of the year—but the term originates from a PR stunt and has since been debunked by mental health charities and scientists.
The day was launched in 2005 by Cliff Arnall, a psychologist at Cardiff University, who developed a formula to work out when people were most likely to book a holiday. The formula was based on the belief that the gloomier people were, the more likely they were to book a holiday in the sunshine. The campaign was created in conjunction with Sky Travel.
Some of the factors measured by the formula include weather, people’s financial situations in the post-holiday slump, and a lack of motivation. But the science behind the day—and the formula—has since been questioned, while some psychologists have criticized the phenomenon for trivializing depression. Psychiatrist Dean Burnett, also at Cardiff University,: “There is no such thing as a 24-hour depression, like a flu. Mental health just doesn’t work that way and the idea that it does is actually quite harmful.”
Arnall has previously defended his approach, saying he wanted to use the media platform to raise awareness about psychology, he told CNN.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Eva Mendes Reveals Why She Stopped ActingEva Mendes Reveals Why She Stopped Acting (via JustJared)
Consulte Mais informação »
Why Iowa and New Hampshire Matter in Presidential ElectionsThe Iowa caucuses and New Hampshire primaries are less than one month away.
Consulte Mais informação »
Antibiotics May Cause Yeast Infections — Here's Why and How to Prevent ItBroad-spectrum antibiotics can potentially cause yeast infections in the vagina. POPSUGAR spoke with two ob-gyns to find out why.
Consulte Mais informação »
Twitter asks Space Force why they need camo uniformsWhen the U.S. Space Force revealed what their uniforms would look like on Twitter, the internet roasted them for using camouflage uniforms.
Consulte Mais informação »