Apple’s mixed-reality headset is almost ready for launch but risks becoming a “bomb” if Apple can’t make it more appealing to consumers, a new report claims.
Apple’s upcoming mixed-reality headset risks becoming a “high-profile flop” due to its high price and the wariness of potential customers. That’s according to a new report from Bloomberg’s Mark Gurman, who lays out numerous hurdles the headset has to clear if it isn’t to end up an embarrassment for Apple.
Related That on its own might not condemn the Reality Pro if Apple is able to offer a compelling reason to buy the device or lower the price before too long. But there’s another issue that could prove a major sticking point: the lack of appetite for mixed-reality devices from the general public. As well as that, the headset is only expected to last around two hours per charge, will not work well outdoors, and could have a limited selection of apps and games on launch. Those drawbacks will all make it harder for Apple to convince potential customers to part with their cash.
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