This is the No. 1 trait that women are looking for in a financial adviser.
Despite controlling more than half of all U.S. wealth, women remain underserved and wholly underinvested. The data surrounding women and investing tells two starkly different stories. On the one hand:
We identified four distinct segments of women who exhibit different investment needs, challenges, and life circumstances, yet share similar experiences of being misunderstood, neglected and under-educated during the financial advisory process. These are: 3. Married contributor: These women’s primary contribution to the household tend to be non-financial, and nearly a third feel excluded in conversations with financial advisers.
Importantly, more than half the women we spoke with shared their experiences with their advisers among friends and family, so a poor relationship with one female client could lead to difficulty reaching her broader network. Conversely, a positive relationship with a female client can be especially fruitful: research suggests that the average woman will make 26 referrals to their adviser, more than double the average number of referrals from male clients .
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