How Bruno Cucinelli (and his $5,000 blazers) became Silicon Valley billionaires' favorite designer. (via CNBCMakeIt)
Cucinelli's designs have gained popularity among the tech set, Hitchcock says, because it is "a strong brand that provides meticulously tailored, five pocket pants and my favorite deconstructed blazers." One of the most crowd-pleasing Cucinelli items, she says, is a travel blazer made with silk and wool that"This is my absolute favorite [Brunello Cucinelli] item ever," Hitchcock tells CNBC Make It.
While a blazer that costs thousands of dollars — partially due to the fact they are hand-stitched in Italy and made with high-quality materials like fine cashmere sourced from Hircus goats — is a lot more expensive than the once-standard Silicon Valley hoodie, part of the draw of Cucinelli's jackets is also, simply, name appeal.
On the subject of Cucinelli's blazers, GQ's Samuel Hine writes: "In the fashion world, the Cucinelli blazer is an in-group wink, a sign that you have reached the pinnacle of taste."
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