The company is the biggest startup to head for the public markets since Uber. But it's got a lot of concerns hanging over it.
How is competition affecting the market?
Dozens of other startups now offer coworking spaces. And many of the established names in real estate are getting into the game, either by setting up their own coworking divisions or by teaming up with the players.to create Hines Squared Last year, 69 different coworking providers listed space on Truss, said Smith, its cofounder. This year, that number is past 256.
That growing competition could pose multiple challenges for WeWork. Much of its business model hinges on being able to charge a higher price for rent than it's paying landlords and, potentially, to be able to raise its prices over the life of its leases. But in a competitive market, it may not be able to raise prices and, in fact, may have to offer significant discounts to lure customers.
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