Mr. Bloch became an unexpected media star, starring in commercials for products such as cars, airlines and hotels; he once jumped out of a suitcase in an ad for the Comfort Inn hotel chain.
By Megan McDonough Megan McDonough Staff writer and editorial aide Email Bio April 23 at 3:18 PM After returning from military service in World War II, 24-year-old Henry Bloch started a two-man bookkeeping shop in his hometown of Kansas City, Mo., that offered tax preparation as a sideline.
Richard Bloch once said he was worried customers might say the firm had “blotched” their taxes. Their family name was, in fact, pronounced “block.” Mr. Bloch, who conveyed a trustworthy Midwestern persona, spent 20 years as the public face of the company in those commercials, touting 17 reasons why taxpayers should trust H&R Block with their taxes. The ads typically ending with the catchphrase, “What can we find for you?”
Since its inception, H&R Block has prepared more than 625 million tax returns and now prepares one in every seven U.S. taxpayers’ returns, according to the company’s website. The company’s charitable H&R Block Foundation, founded in 1974, has donated millions of dollars to education and health grant-making.
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