Cyclist Keegan Swenson of Heber City is taking the lead in gravel racing, one of the fastest-growing sports in the United States.
Riders take on the Unbound Gravel in Emporia, Kan., on June 3, 2023. Keegan Swenson, of Heber City, won the 200-mile, nearly 10-hour bike race bike race by a second after finishing second in 2022.One problem with racing on gravel is the dust. As anyone who’s ever driven, raced or ridden down a dusty back road behind another vehicle knows, the grime gets everywhere, even with the windows closed. It coats the skin, stings the eyes and clogs the nose and throat.Keegan Swenson chooses the latter.
That same combination, plus the benefit of mostly getting away from cars, has convinced bike riders of all abilities to put knobby tires on their road bikes and veer onto the unbeaten path. Michelle Duffy is the senior marketing director for the fitness brand Life Time, which owns the Crusher in the Tushar. She said one of the aspects of gravel racing is that it can be done anywhere. Between 80% and 90% of roads in the U.S., she said, are not paved. The“Gravel events typically happen in these smaller, less heard of communities,” Duffy said. “Part of the adventure is traveling to an unknown territory, places you would otherwise not be without the bike.
. Featuring 30 professional men and 30 professional women and a series purse of $250,000, it has quickly established itself as one of the marquee off-road biking series in the world.“We believed it would end up a bit more domestic,” she said. “But just looking at how that impact has grown from two years ago to today: We have fans spanning multiple countries now following along with the Life Time Grand Prix.
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